Market Watch: Japanese ‘Jelly Drink’ Contains Royal Jelly

Jelly Drinks in Pouches Speed up Breakfast
The Nikkei Weekly (Japan), 4/10/2006

The popularity of jelly beverages is growing. Originally developed as a nutritional supplement for athletes and others who engage in vigorous physical exercise, these jelly pouches are increasingly used as a breakfast substitute by busy people.

The market shares of such drinks continue to grow faster than those of other nutrition-supplementing products. Jelly beverages' expansion began around 1997, and sales have reached an annual 50-60 billion yen. Jelly beverages come in aluminum pouches with a spout at the top, through which the contents are sucked up. Being jelly, they stay longer in the stomach than liquid-type nutritional supplements…

Sato Pharmaceutical Co.'s Sato Q10 Jelly contains coenzyme Q10, a substance that slows the aging process. The popularity of the substance is growing, especially among women. The 150g pouch sells for 250 yen. Like Sato's main product, the Yunker nutritional drink, Q10 also contains carrot essence and royal jelly, to make the product appeal to Yunker users.