Marketwatch: Burt’s Bees Hopes to Attract National Audience with 31-City US Tour

Burt's Bees on Tour
News & Observer (USA), 4/2/2006

Burt's Bees products are going on a 31-city, year-long tour.

The Durham company, which was sold two years ago to New York investment firm AEA, plans to give away $1.25 million in samples. All of its 150 products will be available.

The company is hoping to attract a national audience for its self-care products at a time when personal-care products are a booming sector. Analysts suggest it could be an acquisition target.