U.S. Apitherapy Firm Settles Trademark Suit Against Filmmakers

Bee Movie Bosses Stung By Skincare Firm
WENN Entertainment News Wire Service, 1/17/2008

Studio bosses behind animated movie hit BEE MOVIE have settled a dispute with a honey-based skincare company in Florida over a slogan-stealing controversy.

BeeCeuticals LLC owner Richie Gerber, who is DJ Howard Stern's cousin, filed suit against Dreamworks SKG and Paramount Pictures after they used the slogan 'Give Bees A Chance' on posters for the Jerry Seinfeld film.

Gerber insisted he had trademarked the slogan, and the use of it without proper permission was an infringement.

The movie executives settled with the BeeCeuticals boss earlier this week. Details of the settlement have not been released.