Kourtney Kardashian hawks its health benefits. Counterfeiters and chemists labor to unlock its molecular secrets. And now it’s at the center of an international branding war.
It’s honey, but not just any honey. It’s Manūka honey, a sweet extravagance from New Zealand that sells for a sticky $2.50 an ounce—six times the cost of conventional honey—and has attracted a slew of famous fans. Kardashian, who has a promotional contract, claims Manūka is responsible for her robust health and soft skin. “On our show when we’re filming, our crew would eat Manūka by the spoonful,” the reality show star recently told Amazon’s style channel...
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