A new 100% natural product combining New Zealand bee venom and capsaicin (chilli pepper extract) designed to give rapid relief to joints - Rubeeven - was launched today.
Worldwide, around one in three people suffer from joint stiffness or discomfort as a result of conditions such as arthritis. HoneyLab, the developers of the product, say the unique patent-pending blend of two powerful natural products targets joint stiffness safely and rapidly.
"For centuries, people have used bee venom for arthritis, and capsaicin is a proven treatment," says international complementary medicines expert and Rubeeven creator Professor Shaun Holt.
"This is a completely new approach to joint relief, using the power of two natural products."
The dual-action cream works in two ways. Capsaicin warms the treated area, increasing blood flow, relieving pain and helping the bee venom penetrate the joints.
"Studies have shown that bee venom causes local release of the body’s own anti-inflammatory steroids, which is why bee venom has been described as ’nature’s cortisol shot’," says Professor Holt.
"We’re confident Rubeeven will make a difference to the lives of thousands of New Zealanders suffering from joint stiffness and discomfort."
The Wellington-based company behind onesay Rubeeven - HoneyLab Ltd - is dedicated to research and innovation of natural products…