Integrated Beverage Group Launches Children's Throat CoolerLab Business Week, November 9, 2008
As cough and cold season rapidly approaches, Integrated Beverage Group, Ltd. (IBG), a manufacturer of innovative sports and nutraceutical products has launched its newest product -- Children's Throat Cooler(R). This non-medicated ready-to-freeze liquid product is a perfect choice for parents who wish to choose a 100% drug free product to help hydrate and rejuvenate their young children's dry, scratchy throats. Throat Cooler(R) is made with honey and 100% Vitamin C in each serving and is meant to be consumed frozen (see also Integrated Beverage Group, Ltd.)…
In the past year, over-the-counter cough and cold medicines have been under scrutiny by doctors and consumer advocates who believe these medicines are unproven and potentially dangerous for young children. These medications have long been sold to fight against coughs and congestion, but recent research shows an increase in the risks of stroke, seizure and other complications, often by taking the wrong doses. As a result, companies have voluntarily stopped selling over-the-counter cough and cold medicines for babies and toddlers. In response to these current events, IBG has created Children's Throat Cooler. It is 100% drug free and safe for children ages 2 and older.
Children's Throat Cooler(R) contains pure honey and 100% of the RDA of Vitamin C for children ages 2 and 3 (66% of the RDA for children 4 years and older) to help support a child's throat health and immune system…
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