Indian PR Campaign Promotes Health Benefits of Honey

Dabur Honey PR Campaign Wins Inaugural Asia Pacific Sabre Award
Honey-sweet taste of success for Corporate VoiceWeber Shandwick

New Delhi, Delhi, December 14, 2009 /India PRwire/ -- It's the honey-sweet taste of success for Corporate VoiceWeber Shandwick India. The agency has won the inaugural Asia-Pacific SABRE (Superior Achievement in Branding and Reputation) Award for its Dabur Honey PR campaign. The campaign- "Drop sugar for a Healthy Honeylicous Life!" - was adjudged as the 'Best campaign across the Indian Sub-continent', a category which attracted close to 400 entries from across the Asia Pacific region…

About the Campaign

'Drop Sugar for a Healthy Honeylicious Life' campaign was launched in 2008 when Dabur strategized to tap the huge potential of the honey market in India to emerge as the market leader with the first-mover advantage. Corporate VoiceWeber Shandwick developed the PR campaign strategy with a focus to raising a debate on the 'sugar versus honey' issue while building awareness on the goodness of honey for a healthy life. Thus, linking goodness to the brand of Dabur Honey, and emphasising its purity…