Although honey-based products have been part of the beauty firmament for years, honey's reparative qualities have taken a back seat to other natural properties recently. But this week, with the opening of a London shop (see below) for Melvita - an organic beauty line founded by the French biologist and beekeeper Bernard Chevilliat - honey brands such as Burt's Bees, Perlier and Apicare, and the nutritious qualities of pollen and royal jelly, are heading for a revival. The inspiration for Melvita came from Chevilliat's passion for bees and concerns about the decline of their colonies owing to increased use of insecticides, urbanisation and pollution. He wanted Melvita (from the Latin words for honey and life) to respect and nurture our skin and the environment. So instead of merely slapping the overused 'natural' tag on his products and waiting for them to work, he used only organically and responsibly sourced ingredients in his formulas, excluding properties not clinically proven safe. Chevilliat also ensures that each is traceable - a criterion of France's Ecocert standard, which Melvita holds...
System Melvita Organic Flower Pollen (£14) - the bees' protein-rich 'daily bread' with excellent restorative and revitalising qualities. Melvita, 19 Slingsby Place, St Martin's Courtyard, London WC2 (0800-138 7045; melvita.co.uk)
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