The Moodie Report, 6/8/2015
Launch: Wellington Global introduced the BeeBio portfolio to the trade at last month’s TFWA Tax Free Asia Pacific show in Singapore.
Details: Key ingredients within the range include active medical grade Manuka honey – known for its healing properties – natural bee products (bee venom, Royal Jelly) and anti-oxidant botanicals from New Zealand. The products regenerate new skin cells by 80%, according to research conducted by the brand.
BeeBio is performing strongly on the Australian domestic market, and earlier this year entered the inflight travel retail sector, with listings onboard Singapore Airlines, Hong Kong Airlines and Cathay Pacific. The brand is targeting a presence onboard 15 airlines by the end of the year.
The BeeBio portfolio includes cleansing, moisturising and treatment lines. Star products include the Venomenous Bee Venom and Active Manuka Honey Anti-Aging Face Masque, Active Manuka Honey Eye Crème with Bee Venom, Royal Jelly Facial Crème and Active Manuka Honey Day Crème with SPF15. Body and hand care products are also available, while an anti-ageing serum is in the pipeline.
Comment: “We believe we have a premium offer and want to go global,” Sales Director Liz Kolovos told The Moodie Report. “We are targeting travel retail expansion, and have already created special travel packs and exclusives for the channel.”