Burt's Bees on Tour
News & Observer (USA), 4/2/2006
Burt's Bees products are going on a 31-city, year-long tour.
The Durham company, which was sold two years ago to New York investment firm AEA, plans to give away $1.25 million in samples. All of its 150 products will be available.
The company is hoping to attract a national audience for its self-care products at a time when personal-care products are a booming sector. Analysts suggest it could be an acquisition target.
Sunday, April 02, 2006
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