NHB: U.S. Grocery Stores Encouraged to Include Honey in Cold and Flu Isle

The U.S. National Honey Board (NHB) recently distributed a flyer to more than 4,000 grocery store buyers and product managers throughout the U.S., encouraging them to include a stack of honey in the cold and flu remedy isle. The flyer asked the grocery executives to complete a short survey regarding honey placement in the store. Of those responding, approximately half of the executives indicated that although they had not considered placing honey in the cold and flu aisle, they thought it was a good idea.