The false claims of several New Zealand retailers are threatening the credibility of the local honey and bee keeping industries, says local producer Happy Valley Honey.
The Commerce Commission has recently ruled against several New Zealand retailers for “passing off” internationally sourced Royal Jelly in capsule form, with lower standards and active ingredients, for fresh Royal Jelly produced in New Zealand.
As a result of these cheaper products being in the market, Mark Harvey, Happy Valley Honey General Manager, estimates lost revenues for his company of $120K per annum. This has led the South Auckland based producer to seek overseas markets for this premium product.
Royal Jelly is a natural product produced by Honey Bees and is heralded for its high potency of vitamins and proteins which can give a variety of health benefits – (refer to enclosed factsheet) .
New Zealand Royal Jelly is renowned as the most natural and concentrated in the world because it generally has higher levels of the active ingredient 10HDA.
“As New Zealand’s largest producer of fresh Royal Jelly, we have been frustrated for some years by the sale of Royal Jelly encapsulated products that have misled the public in terms of the product being fresh and sourced from New Zealand.” Mr Harvey said.
Mr Harvey has recently returned from Asia and the Middle East, where a Happy Valley Honey retail store has opened in Hong Kong. “We have found the interest for New Zealand Royal Jelly to be extremely high overseas. Our largest customer is a group of Pharmacies and Medical Centres based in the Middle East.” he said…