Taranaki Daily News, 2/19/2014
Although most beauty ingredients are harmless, some
substances in skincare and cosmetics may raise an eyebrow or two. Beauty
consumers are becoming more demanding in their quest for younger-looking skin,
and increasingly open to exotic and even experimental ingredients.
From bee venom and caviar to expensive champagne, old taboos
are being transformed into new, boundary- pushing innovations, registering a
shift in consumer attitudes…
If snail mucus doesn't make you bat an eyelid, what about
bee venom? It stars in Skin Physics Bee Venom Anti- Ageing Moisturiser.
'We chose bee venom as the hero active because of its
incredible ability to visibly rejuvenate skin," says Lisa Harrison, Skin
Physics' brand manager.
Bee venom has been used in ancient medicine, and now celebrities
such as Kate Middleton and Victoria Beckham are helping to take this trend into
the 21st century. But why?
Melittin, the active compound in bee venom, tricks the skin
into thinking it has been stung, without any pain. Immediately, the skin starts
plumping itself by producing collagen and elastin, thus smoothing out fine
lines and wrinkles.
Harrison says bee venom has "incredible anti-bacterial
and anti-inflammatory properties". "It's one of the most effective
natural ingredients we've ever tested," Harrison says…
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