Stuff, 11/23/2014
…Happy Valley exports the goopy substance to Qatar, Dubai,
Saudi Arabia, Macau, Korea and Hong Kong, where consumers are willing to pay a
premium. But while demand for royal jelly is high, its shelf life is an
exporting challenge.
The product is good for three months when sold fresh or
three years if purchased frozen. Happy Valley is working with scientists to
find ways to extend the shelf life and open new markets.
New Zealand's royal jelly is believed to have a higher
potency than European and Asian jelly. The company is working with scientists
from Auckland University and overseas research institutes to understand how the
nutritional value is affected by Aotearoa's unique environment…
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