…Happy Valley exports the goopy substance to Qatar, Dubai, Saudi Arabia, Macau, Korea and Hong Kong, where consumers are willing to pay a premium. But while demand for royal jelly is high, its shelf life is an exporting challenge.
The product is good for three months when sold fresh or three years if purchased frozen. Happy Valley is working with scientists to find ways to extend the shelf life and open new markets.
New Zealand's royal jelly is believed to have a higher potency than European and Asian jelly. The company is working with scientists from Auckland University and overseas research institutes to understand how the nutritional value is affected by Aotearoa's unique environment…