Thursday, February 20, 2014

The Bee Venom Beauty Buzz

Although most beauty ingredients are harmless, some substances in skincare and cosmetics may raise an eyebrow or two. Beauty consumers are becoming more demanding in their quest for younger-looking skin, and increasingly open to exotic and even experimental ingredients.
From bee venom and caviar to expensive champagne, old taboos are being transformed into new, boundary- pushing innovations, registering a shift in consumer attitudes…
If snail mucus doesn't make you bat an eyelid, what about bee venom? It stars in Skin Physics Bee Venom Anti- Ageing Moisturiser.
'We chose bee venom as the hero active because of its incredible ability to visibly rejuvenate skin," says Lisa Harrison, Skin Physics' brand manager.
Bee venom has been used in ancient medicine, and now celebrities such as Kate Middleton and Victoria Beckham are helping to take this trend into the 21st century. But why?
Melittin, the active compound in bee venom, tricks the skin into thinking it has been stung, without any pain. Immediately, the skin starts plumping itself by producing collagen and elastin, thus smoothing out fine lines and wrinkles.
Harrison says bee venom has "incredible anti-bacterial and anti-inflammatory properties". "It's one of the most effective natural ingredients we've ever tested," Harrison says…

No comments: