Wednesday, November 26, 2014

Standards Authority Supports the Father of Medicinal Manuka Honey

Scoop, 11/25/2014
Dr Peter Molan is widely acknowledged as the father of NZ’s flourishing Manuka Honey industry.
A respected academic, his work over many years to unlock the healing properties of this unique food has seen many NZ businesses thrive as demand for this super-food has grown internationally.
Dr Molan has always maintained an independent stance, co-operating with the industry and sharing his knowledge willingly, but at the same time challenging claims that he believed could not be substantiated by those whose marketing efforts may have become overstated.
In a recently published decision, the Advertising Standards Authority (14/496) upheld a complaint made by Dr Molan regarding claims made by the UMF Association on their website that could lead consumers “to believe incorrectly that the UMF [UMF is a registered trade mark of the UMF Honey Association Incorporation] brand of manuka honey is the only one that adheres to the recognised NPA standard.”…

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