Monday, June 09, 2008

Newsweek Ad: ‘Plant this Page. Save a Bee’

Corporations Launching Bee Preservation Efforts
By Susan Salisbury, The Palm Beach Post (USA), 6/8/2008

A growing number of corporations are stepping up to help the honeybee.

In addition to an ongoing campaign by Häagen-Dazs, the Oakland, Calif.-based maker of premium ice cream, a brewer and balm maker are launching new programs this month to call attention to Colony Collapse Disorder, the mysterious malady that is shrinking bee populations nationwide…

Lip-balm maker Burt's Bees of Durham, N.C. (, started this month to donate 5 percent of the proceeds from sales of its special edition CCD Beeswax Lip Balm to the North American Pollinator Protection Campaign and its Honeybee Health Improvement Project.

Also this month, Häagen-Dazs, which introduced a special honey vanilla ice cream earlier this year, expanded its campaign to include an innovative print advertisement that includes linen paper embedded with wildflower seeds.

The ads, titled "Plant this page. Save a bee," appear in today's editions of Newsweek magazine. They can be torn out of the magazine and planted under a thin layer of soil…

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