Sunday, February 11, 2018

Manuka Honey Creates buzz in the US


Manuka honey from New Zealand is imported to the U.S. by Pennsylvania-based Wedderspoon Organic Holdings. It was responsible for 73% of the combined growth of the Manuka category last year at conventional grocery, natural and specialty stores, according to Food Navigator. The products are carried by Publix, Sprouts, CVS and Natural Grocers outlets, the site reported.

The Manuka bush — related to the tea tree — only grows in New Zealand and imparts a distinctive flavor and potential health benefits to the honey, according to the company. The latter includes antibacterial activity, which Manuka honey seems to provide even at low concentrations.

"We knew from the beginning that the potential for Manuka Honey in the U.S. market was massive, and to do it right would take a thoughtful and unconventional approach rooted in consumer education, innovation, and traceability in the supply chain from hive to home," ​Rebecca Remley, CEO of Wedderspoon, told Food Navigator...

No comments: