Tuesday, July 08, 2008

Medihoney to Hit Pharmacy Shelves in U.S.

From Low-Tech to High-Tech Wound Care
By Thomas Gaudio, NJ Biz, 7/7/2008

Derma Sciences, Inc. has begun to see the fruit from its strategic labors to shift its focus from everyday health care products to high-tech wound care devices.

Derma struck a deal last month with Shoppers Drug Mart, a retail pharmacy with more than 1,000 stores in Canada, to sell Medihoney Active Manuka Honey Wound & Burn dressings as a private-label product. Also in June, the honey-based dressing was cleared by the U.S. Food and Drug Administration to be sold over-the-counter in this country.

Ed Quilty, chief executive officer of Princeton-based Derma, says retail pharmacy chains in the United States are interested in putting the Medihoney product on their shelves, and he expects a deal in the coming weeks.

Medihoney dressings “have been a real door opener for our sales organization,” he says. “It has allowed us to make an investment in a direct sales force.”

Derma, which has about 160 employees, has grown its sales force from two to 13 since Medihoney launched in October as a prescription product in clinical settings like hospitals, nursing homes and home health care agencies, says Quilty. The company plans to have 19 salespeople by the end of the year to sell the line of dressings and other advanced wound care products to health care providers and distributors…

1 comment:

Anonymous said...

It's important to know that Derma Sciences did not receive FDA approval for Medihoney. What they received is a 510k marketing clearance which basically allows them to make certain claims that they normally would not have been able to make without it.

Unfortunately, in the U.S. Manuka Honey is not yet considered an FDA recognized drug. However, I believe Manuka Honey works too well for it not to be approved shortly. There are Ministries of Health and other FDA equivalents in other countries that have approved it. It just costs so much money and takes so long to get a substance approved by the FDA. Since Manuka Honey is a natural ingredient and not a pharmaceutical ingredient, it will have to go through different channels.