Thursday, January 14, 2010

New Japanese Energy Product Includes Royal Jelly

Eisai Introduces New Chocola BB Series Pharmaceutical Product “Chocola BB® Royal T”

Eisai Co., Ltd. (Headquarters: Tokyo, President and CEO: Haruo Naito) today announced that the Company will launch “Chocola BB® Royal T”, new pharmaceutical tablets of the Chocola BB series, the Company's leading consumer healthcare brand. The new product will be available from February 8.

According to the survey conducted by Eisai in 2009, many women in their thirties and forties today suffer from chronic fatigue. The survey also found that women who are busy with work or housework are frequently concerned not only about lack of physical exhaustion but also nutritional imbalance and their irregular dietary habits. Working everyday in a busy and stressful environment can become burden to the body unconsciously. Under such condition, nutrients from diet cannot be converted into energy smoothly, causing various symptoms such as fatigue and tiredness.

“Chocola BB® Royal T”, the latest product of the Chocola BB series, is characterized by its unique “Royal T formula” that effectively combines ingredients to facilitate the smooth energy production such as activated vitamin B2, which concerns the metabolism of fat and converts it into energy, royal jelly rich in amino acids and minerals, and taurine, which enhances the metabolism of fatigue-inducing substances…

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