Tuesday, September 15, 2009

Indian State Seeks to Promote Medicinal Honey

Medicinal Properties of Sikkim Honey Must be Leveraged as USP
United News of India, 9/14/2009

Gangtok, Sep 14: The Export Import Bank of India (EXIM Bank) has suggested the state government to leverage the medicinal properties of honey produced in Sikkim as its Unique Selling Proposition.

''Considering that Sikkim is home to a wide range of medicinal plants grown in the wild, honey produced in Sikkim has been found to have medicinal properties and at times, rare ingredients. Further, honey produced from high altitude flora is being considered to be of better quality. These factors need to be leveraged upon by the State as its USP,'' said EXIM Bank in its study report 'Sikkim-Export Potential and Prospects' released recently…

''Bees in Sikkim are reared for production of honey for local consumption and for pollination of orange, passion fruit, beans and mustard crop. The honey is superior medicinally because the bee collects nectar from the rich flora of Sikkim,'' the report stated…

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